About

Ernst Goeth Jr. should have added the word "prophet" to his resume. In 1894 he declared that the newspaper he was starting in Schulenburg, unlike several others that had tried and failed before, would "stick." And thus, the Schulenburg Sticker was born.

Some of the Sticker's predecessors were the Commercial, the Messenger, the Schulenburg Enterprise, Schulenburg Siftings, the Schulenburg Globe, and the Schulenburg Argus. The latter was published in 1877-78 by Pocohontas Edmondson, founder of the Flatonia Argus. Calculations show the first issue of the Sticker was published Aug. 16, 1894.

Around 1900, Goeth sold the paper to W. S. Moore, who owned it about a year, then sold it to William Reynolds King. At that time, the circulation totaled about 1,000. From 1903 to 1914, the Sticker was published by Raymond R. Winfree. During his tenure, the paper shared an upstairs office at 625 1/2 North Main with Engelbert F. Theuer's German newspaper Texas Volksfreund (published 1904-16). During the ownership of D. O. Bell & Son (1914-20), the Sticker changed from a gasoline engine to electricity to run its presses. Another short-term owner was Jack A. Price (1920-21). However, for the next 50-plus years, various members of the Bosl family maintained continuous ownership. The first was Ernest A. Bosl, owner from 1921 to 1935. Read more